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Press Release
US CAMPAIGN KNOW-HOW FOR GERMANY
MAP - The Campaign Agency opens its
doors in Washington D.C.
Washington, D.C., March 6th, 2008. MAP - The Campaign Agency has today opened
its representation in Washington
D.C. This marks an important step
toward the introduction of innovative campaigning methods to German-speaking
countries. In addition to its bases in Berlin and Brussels, the agency is now
represented in a third international campaigning stronghold. This opens up new
opportunities for companies, associations, trade unions and NGOs to benefit
from the newest US campaign instruments. Global players in particular will find
a competent partner in The Campaign Agency for the introduction of
their successful American campaign techniques to the German market.
"As a result of our intensive exchange with
international campaign experts, we have become pioneers in the fields of
microtargeting, political campaign technologies and grassroots campaigning on
the German market", says Dominik Meier, Managing Partner of TheCampaign
Agency.
The Campaign Agency
assists companies and organizations with addressing people individually and
mobilizing them successfully. The agency offers one-stop solutions for innovative
campaigns, using the latest methods of target group identification as well as
the most recent campaign technologies, strategies, and instruments.
The Campaign Agency team is
supported by an international board of renowned campaign experts: Chris Cooper,
targeting expert at MSHC Partners; Michael Cornfield, professor at George
Washington University; Kerstin Plehwe,
chairwoman of the Initiative ProDialog; and Roger Stone, online expert at Advocacy
Inc. all offer their extensive expertise to the agency.
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